Pivoting your marketing strategy amid a crisis
As with any #crisis, marketing strategists need a plan to modify how they speak to their customers and manage their brands. People tend to remember where they were during a crisis and who was with them. More than ever, these times are critical regarding solidifying your brand perception.
Listening to the voice of the customer will guide your team with a better understanding of the landscape. We posed the following question to our customers:
“Please tell us what information you’d like to hear from your utility?”
Here are the results
